PS. If you want to learn how to create a style guide—check out my YouTube video.
In the first category I feature just simple one-page templates, also called brand boards or style sheets—they will get you started with the basics.
A good brand board is an absolute must-have for any designer!
They simply show your client every element of their brand—all nicely presented on a single page document.
Brand boards are important because they help convey brand attributes, personality, and style at a glance.
When you view style sheets you can see every element of a brand on a single document—that's what makes it easy to access and use.
They simply help designers (and your client) maintain a unified visual identity across the board: from colors, to logo do's and dont's to typography and more.
In the second category I feature a bit more detailed logo & identity guideline templates that consist of more than just one page.
A solid logo & identity guidelines will take your designer career to the next level.
They include about two dozen of pages that cover everything from the logo mark, to alternative graphics, color scheme, typography, layout and much more.
Website Template Bootstrap 5 FreeBest Logo & Identity Style Guide Templates
They're much more detailed that style sheets and will definitely help you provide more value.
However, if you don't need certain elements—you can just delete pages or move things around and customize it for your specific needs.
If you’re commissioned to design a logo and want to add more value to the project, providing an accompanying set of brand identity guidelines is the way to go.
If you’re looking for a style guide template that looks even more professional and a bit more sophisticated—here’s the list for you.
If you consider yourself a pro—focus on getting a professional-looking template.
Design agencies and experienced designers will use only the most professional-looking style guide templates to deliver work to their clients (as they want to look professional themselves).
These templates cover all aspects of brand design including: logo, colors, fonts, photography, web design, social media, stationery, packaging and more.
Bank Website TemplateThey're much more comprehensive that previously mention templates, so if you're going for that pro look—here's the list for you.
They also come in many different file formats: Photoshop, InDesign and Illustrator CC so that you can choose whichever you prefer.
The templates on this list consist of about 40 pages each—they’re pixel perfect, with consistent style and usable copy that covers all brand assets.
If none of the above templates are quite up to your liking—check out this list of the most comprehensive style guide templates I could find on the internet.
For top designers and experts—check out the all-inclusive brand book templates.
This is the ultimate selection of complete brand standard templates & kits—fresh and clean design with all things covered.
Most Comprehensive Brand Book Templates
This list consists of all-inclusive templates that cover all necessary sections and often go beyond just graphics, including also strategy (mission, vision, personality, tone of voice etc.).
Of course they also cover all aspects of visual branding like: your logo, typography, colors, imagery, composition, illustrations, animations, packaging, web design, icons and more.
They might be a bit pricy, but they often come with full money-back guarantee and future updates for free.
Overall, they’re very extensive yet still easily editable—just drop in your own images, fix some text, and it’s ready!
You can use different applications to create your style guide, but InDesign templates are the most common.
Website Template CreatorOpt for Adobe InDesign to create a solid, multipage style guide.
InDesign is the best choice to design and publish multipage documents containing text, vectors, and images—this makes it a perfect software to design your guidelines.
Best InDesign Style Guide Templates
These templates use master pages, paragraph styles, gird system, color swatches and other helpful tools to make your design process fast and enjoyable.
When using InDesign, everything can be easily be changed in one location (globally) and you can instantly publish your document to the cloud or export as a PDF.
